Cristian Martín Vidal

Currently

Cristian Martín Vidal is the founder and CEO of WOM Sports, an agency specializing in representing football players, working with elite athletes such as Aitana Bonmatí, Sandra Paños, and Maite Oroz. He is also a consultant for the Harvard Sports Initiative and an author of books on sports management.

Professional Career

With over 10 years of experience in the sports industry, Cristian founded WOM Sports in 2017, leading representation and marketing strategies for prominent football players. Previously, he was a partner and director at B-Engaged, another sports agency, collaborating with brands and athletes in sponsorship activations, including Héctor Bellerín and Aday Benítez. Cristian authored the official book commemorating the 40th anniversary of La Masía at FC Barcelona and co-authored the biography of Aitana Bonmatí. He has taught classes at ESADE Business School on sports marketing and brand activation and has been a contributor to media outlets such as Onda Cero and Vilassar Radio.
His work focuses on the comprehensive representation of athletes, addressing both on-field and off-field aspects, with a strong emphasis on sponsorship management and building personal brands.

Expertise Areas

Athlete representation, Sports marketing, Sponsorship activation, Personal branding, Writing and publishing, Strategic consulting.