Asker Jeukendrup

His role at FSI Training

Asker Jeukendrup is part of the FSI Training faculty, contributing a globally recognised perspective in sports nutrition, exercise physiology, and elite performance.

Currently

Director of Sport Strategy at Red Bull – BORA – hansgrohe and performance consultant through mysportscience, where he supports athletes, teams, and organisations in optimising training and nutrition through evidence-based approaches.

Professional background

Asker Jeukendrup has built an extensive career spanning academia, applied research, and industry. He spent more than a decade as Professor and Director of Research at the University of Birmingham, leading research in exercise metabolism and sports nutrition and developing one of the world’s leading exercise science laboratories.

He later held senior strategic roles in industry, including Global Senior Director of the Gatorade Sports Science Institute, where he led global research and education initiatives in hydration and sports nutrition. In parallel, he has played a key role in elite sport as a nutrition performance lead and consultant within Olympic programmes, including Team NL.

He is also co-founder of CORE Nutrition Planning and NEVERSECOND, initiatives focused on translating nutritional science into practical, personalised solutions for athletes. His work has particularly focused on fat metabolism, nutrition planning, and the balance between training load and recovery.