Cristian Martín Vidal
FSI Faculty
His role at FSI Training
Cristian Martín Vidal is part of the FSI Training faculty, contributing a strategic perspective on the professional football ecosystem, with a particular focus on athlete representation, career management, and personal brand development at elite level.
Currently
He is the Founder and CEO of WOM Sports, a football players’ representation agency working with elite athletes, and collaborates as a consultant for the Harvard Sports Initiative on projects related to the sports industry.
Professional background
With more than 10 years of experience in the sports industry, Cristian Martín Vidal has developed his career in athlete representation, sports marketing, and sponsorship activation, leading projects focused on the holistic management of professional footballers.
Prior to founding WOM Sports, he was a partner and director at B-Engaged, an agency specialising in brand strategy and activations with clubs, athletes, and sports organisations.
He is the author of publications related to football culture and management, including the official book commemorating the 40th anniversary of FC Barcelona’s La Masía, and has contributed to education and knowledge sharing at institutions such as ESADE Business School and through media collaborations, offering an applied perspective on the “off-the-pitch” dimension of professional football.