Julio Senn

His role at FSI Training

Julio Senn is part of the FSI Training faculty, contributing a high-level strategic and legal perspective in professional sports management and sports business, grounded in decades of executive experience.

Currently

He serves as Managing Director of SENN Ferrero Asociados Sports & Entertainment, one of the leading specialised boutiques providing comprehensive advisory services to the sports and entertainment industries in continental Europe.

Professional background

He held a key executive role as General Manager of Real Madrid Club de Fútbol, where he led a comprehensive process of organisational and structural modernisation, following earlier management positions at Grupo Prisa and Arthur Andersen.

He later became Partner and Head of the Sports & Entertainment practice at Garrigues, advising sports organisations, artists, and industry professionals on corporate, financial, and legal matters.

His profile combines executive leadership, strategic advisory work, and specialised teaching, standing out for his contribution to corporate governance, strategic decision-making, and the professionalisation of management in elite sport.